Founded by successful fashion designer Raffaele Caroli in response to the global Covid 19 pandemic, NAOA creates practical accessories in the form of premium face masks.

Feeling helpless and wanting to help to make a difference, Raffaele has worked closely with family ran factories in Southern Italy to help support livelihoods whilst creating a product with a purpose that he hopes will help the world navigate the new normal as safely as possible.

Raffaele who developed his creative vision working for leading fashion houses including Alexander Mcqueen and Jean Paul Gaultier felt that it was not only important to support the Italian manufacturing industry but donate to charities in both his home of Italy and Britain, where he lives and works.